Resonue
Get early access
A recurring job, every month

Which accounts are warming, and howdeeply each one.

One person liking one post tells you nothing. Four people from the same company circling three of your posts over a quarter is a room forming, and no rep watching their own notifications can see it. Resonue adds every voice's engagers into one account view and measures it against the target list you already keep.

For revenue ops, demand gen and whoever owns the ABM plan. The number the organic channel never had.

Target list, untouched? covered

  • Each rep posts their own way, hoping something lands with the accounts on the list
  • At best they check post by post: a few interesting names, no view across the weeks, none across colleagues or the company page. So they stop posting
  • Paid can be measured account by account. The organic side has no KPI at all, so it quietly gets dropped from the plan
  • Every engager on every post graded against one ICP, added up across every voice and every week
  • Reps see what their own posts add up to: which accounts, which people, how warm. So they keep posting
  • The KPI exists: coverage of the target list, depth by heat, accounts moving on the pipeline board
Signal · none

?% Of your target accounts touched, and how deeply? Nobody in the company can name either number.

Signal · live

26% Of an 800-account target list touched this quarter, with a heat score saying how deeply. Illustrative figures.

The month

Set it up once. Read it every Monday.

  1. 01 Week one, once

    Write down who you sell to, and who you are chasing

    Two inputs and you never touch them again. The ICP is your ideal customer profile in your own words: titles, industries, company sizes, geographies. The target list is the account list you already keep somewhere, pasted in one company per line. From then on every person who engages with any voice's post is graded against the first, and every account that engages is matched against the second. Nothing is scored against a generic default nobody chose.

  2. 02 Every Monday

    Coverage, and how deep it goes

    Any rep can squint at one post and spot an interesting name in the reactions. That was never the question. The question is what all the posts, from all your voices, add up to over a quarter. The companies board answers it: every account touched, how many people from each, how often over the last 7 and 30 days, read against your target list. And not as a yes or no. An account's heat is the sum of its engagers' heat, so a stray like six weeks ago reads nothing like three people engaging this month.

  3. 03 Two months in

    The echo turns into a signal nobody could have seen

    Two names from Northwind engaged one rep's posts, which on its own means little, and he treated it as nothing. But two more Northwind names were engaging with a colleague's posts and the company page. Four people, five posts, six weeks. The account's heat climbs and the board flags it by the written rule: four or more people, three or more posts, inside ninety days. You get the names and the roles, and the gap in the room, before anyone has called.

  4. 04 The part nobody expects

    The same signal means three different things

    Accounts on the board carry a stage, lead through customer and churned. Read the warming list against it and the same engagement splits three ways. A lead heating up is a new logo. A churned account whose people come back is a door that reopened on its own, and the account manager replies to it instead of cold-calling a lost customer. And the quietest one is the most profitable: a current customer engaging hard with something they are not paying for yet is the easiest expansion conversation of the quarter. All three are the same rows, read against the column the account already sits in.

  5. 05 The quarterly review

    Awareness walks in with a number

    You do not open the review with a feeling. So many of the target accounts engaged with at least one post this quarter, and the heat score says how deeply each one was touched. The 30-day report shows which accounts are gaining interactions month over month, and the warmest are already moving on the pipeline board. The share the posting has not touched yet stops being invisible and becomes next quarter's plan. Brand awareness stops being a belief the company holds and becomes a line the board can audit.

    CoverageWhat share of the target list engaged, name by name
    DepthAccount heat, so a stray like never reads like a room
    CommitteesFlagged by rule, with names and roles, before anyone called
    MovementWhich accounts gained interactions against the previous 30 days

Before
you ask

You paste it in, one company name per line. Resonue matches the accounts that engaged against that list and shows you the share it has touched, plus the names on both sides of the line. The list is yours: Resonue does not build a target universe for you and does not pretend to know your market better than you do.

That at least one person at that account engaged with at least one post from one of your voices. Nothing softer. An account only exists in Resonue because somebody there reacted to something, which is why the number is defensible in a review.

A written rule you can check: four or more different people from the same account engaging across three or more different posts within ninety days. One person liking one post is noise. Four people circling three posts in a quarter is a room forming, and the board shows you their names and roles.

The people. Every engager is graded A, B, C or off against your ICP, and the account view rolls those grades up so you can see whether the four people engaging are the four you wanted. There is no separate account-level score pretending to know a company fits.

You already keep the target list. The column saying who heard from you is the one that is missing.

The target list, coverage, account heat, committee detection and the 30-day report here are shipped today. See the same data person by person, or how Revenue Ops runs the whole system.

Get early access See pricing

Resonue is in early access. We're working with our first design partners now.